{"id":3779,"date":"2025-07-18T12:02:39","date_gmt":"2025-07-18T09:02:39","guid":{"rendered":"https:\/\/sashinah.com\/privacy-policy\/"},"modified":"2026-05-19T23:58:44","modified_gmt":"2026-05-19T20:58:44","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/sashinah.com\/en\/privacy-policy\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3779\" class=\"elementor elementor-3779 elementor-3\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7cffa71b e-flex e-con-boxed e-con e-parent\" data-id=\"7cffa71b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25da09c elementor-widget elementor-widget-heading\" data-id=\"25da09c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Privacy Policy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c7319ca e-flex e-con-boxed e-con e-parent\" data-id=\"c7319ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f10f510 elementor-widget elementor-widget-text-editor\" data-id=\"f10f510\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5><strong>1. Introduction<\/strong><\/h5><p>At <strong>SASHINAH<\/strong>, we respect your privacy and protect your personal data in accordance with the General Data Protection Regulation (GDPR). This policy simply and clearly explains: <\/p><ul><li>What data we collect (e.g., name, email, purchase history).<\/li><li>Why we collect it (e.g., to process your orders, improve our site, send you offers).<\/li><li>How you can control your data (e.g., request its deletion or refuse cookies).<\/li><\/ul><p>For any questions, contact us at: <a href=\"mailto:hello@sashinah.com\">hello@sashinah.com<\/a><\/p><h5><strong>2. Data Controller<\/strong><\/h5><p>The data controller for personal data collected on the <strong>SASHINAH<\/strong> website is the <strong>SASHINAH<\/strong> brand, operated by a company registered in Sofia (Bulgaria).<br\/>For any questions regarding your data or to exercise your rights, you can contact us at: <a href=\"mailto:hello@sashinah.com\">hello@sashinah.com<\/a>.<\/p><h5><strong>3. Types of Data Collected<\/strong><\/h5><p><strong>3.1 Personal Data<\/strong><\/p><p>This includes data related to the purchase of goods (your name, billing address, shipping address, email, phone number, purchase statistics, and others). We process this data to deliver the goods you have purchased and to keep records of these transactions. The legal basis for this processing is the performance of a contract between you and us and\/or taking steps at your request to enter into such a contract.  <\/p><p><strong>3.2 User Data<\/strong><\/p><p>This includes data showing how you use our website and other online services, as well as any data you post on our website or via other online services. We process this data to operate our website and to ensure that we provide you with relevant content, to ensure its security, to keep backup copies of our website and\/or our database, and to enable us to manage and administer our website, other online services, and business. The legal basis for this processing is our legitimate interests, which in this case allow us to properly manage our website and business.  <\/p><p><strong>3.3 Technical Data<\/strong><\/p><p>This includes data related to your use of our website and online services, such as your IP address, login information, browser details, the duration of your visit to our website pages, page views and navigation paths, details of the number of visits to our website, time zone settings, and other technologies on the devices you use to access our website. The source of this data comes from our analytical tracking system. We process this data to analyze the use of our website and other online services, to administer and protect our business and website, to provide relevant content and advertisements, and to understand the effectiveness of our advertisements. The legal basis for this processing is our legitimate interests, which in this case will allow us to properly manage our website and business, develop our business, and determine our marketing strategy.    <\/p><p><strong>3.4 Marketing Data<\/strong><\/p><p>This includes data related to your preferences in receiving marketing information from us and from third parties, as well as your preferred communication method. We process this data so that we can include you in our promotions, such as games, prizes, and free giveaways, provide you with adequate content and advertisements, and understand the effectiveness of these advertisements accordingly. The legal basis for this processing is our legitimate interests, which in this case will help us study how customers use our products, develop them, grow our business, and determine our marketing strategy.  <\/p><p><strong>3.5 Communication Data<\/strong><\/p><p>This refers to any message you send us (whether via our site&#8217;s contact form or by chat, email, social media post, or any other type of message sent). We process this data for the purpose of communicating with you, keeping records, and establishing, exercising, or defending legal claims. The legal basis for this processing is our legitimate interests, which in this case are to respond to messages sent to us, keep records, and pursue or defend legal actions.  <\/p><h5><strong>4. Purposes and Legal Bases of Processing<\/strong><\/h5><p>We may use personal data, user data, technical data, and marketing data to provide you with appropriate content and advertisements (including Facebook or other advertisements) and to understand the effectiveness of the advertisements provided accordingly. The legal basis for this processing is our legitimate interests, which are related to the growth of our business. We may also use this data to send you other marketing communications. The legal basis for this processing is either consent or legitimate interests (namely the development of our business).   <\/p><p>We will only use your personal data for the purpose for which it was collected or, if necessary, for a purpose closely related to the primary purpose. For more information, write to us at <strong>hello@sashinah.com<\/strong>. In the event that we need to use your data for new and unrelated purposes, we will inform you by outlining the legal reasons for our actions.  <\/p><p>The legal basis for processing your personal data for marketing communications purposes is: your consent or our legitimate interests (e.g., developing our business).<\/p><p>We will retain your personal data only for as long as necessary to fulfill the purposes for which we collected it or to meet legal, accounting, or reporting requirements.<\/p><p>When deciding how long to retain this data, we consider its quantity, nature, and sensitivity, the potential risk of unauthorized use or disclosure, and the purposes of processing, as well as the possibility of achieving them by other means and legal requirements.<\/p><p>Under data protection laws, you have rights regarding your personal data, which include the right to request access, rectification, erasure, restriction, transfer, objection to processing, data portability, and (where the legal basis for processing is consent) to withdraw your consent.<\/p><h5><strong>5. Methods of Data Collection<\/strong><\/h5><p>Provided by you personally (by filling out forms on our site or sending emails);<\/p><p>Collected automatically (certain data obtained from you when you use our website, through the use of cookies and other similar technologies. Please read our cookie policy.);<\/p><h5><strong>6. Marketing Communications<\/strong><\/h5><p>In accordance with legal provisions regarding the protection of personal data and electronic communications, we may send you marketing communications if:<\/p><ul><li>you make a purchase, register on our site, or make an inquiry about our goods or services; or<\/li><li>you have agreed to receive marketing communications, and in both cases, you have not expressly refused to receive such communications.<\/li><\/ul><p>In accordance with legal provisions, if you are a legal entity, we may send you marketing emails without your consent. In this case, you can also refuse to receive marketing emails from us at any time. <\/p><p>Before sharing your personal data with third parties for marketing purposes, we will ask for your explicit consent.<\/p><p>You can ask us to stop sending you marketing communications at any time by contacting us.<\/p><p>Note that if you opt out of receiving marketing communications, this unsubscribe does not apply to personal data provided as a result of other transactions such as purchases, etc.<\/p><h5><strong>7. Sharing Personal Data<\/strong><\/h5><p>We require all third parties to whom we transfer your data to respect the security of your personal data and to treat it in accordance with the law. Third parties may only process your personal data for specifically defined purposes and in accordance with our instructions. <\/p><h5><strong>8. Data Security<\/strong><\/h5><p>We have implemented security measures to prevent the accidental loss, use, alteration, disclosure, or unauthorized access of your personal information. We provide access to your personal data only to employees and partners who have a business need to use this data. They are responsible for processing your personal data according to our instructions and for respecting confidentiality rules.  <\/p><p>We have put in place a procedure to deal with suspected personal data breaches and will notify you and the relevant regulators of such breaches if and when required.<\/p><h5><strong>9. Data Retention<\/strong><\/h5><p>We retain your personal data only for the duration necessary to achieve the intended purposes, and in accordance with the legal obligations of the country concerned.<\/p><ul><li>Data related to orders and accounting\/tax obligations are retained for the period stipulated by applicable legislation in each country (generally between 5 and 10 years). In accordance with European regulations (GDPR) and current national laws, these durations may vary depending on the customer&#8217;s country of residence.<\/li><li>Customer account data is retained as long as the account is active.<\/li><li>Marketing data is retained until you withdraw your consent, or for a maximum period according to local recommendations (often 3 years after the last interaction).<\/li><li>Cookies and technical data are retained for a limited period (e.g., a maximum of 13 months for analytical cookies, in accordance with European recommendations).<\/li><\/ul><h5><strong>10. Transfers outside the EU<\/strong><\/h5><p>When your data is transferred outside the European Economic Area (EEA), we ensure that adequate safeguards are in place, particularly through the use of standard contractual clauses approved by the European Commission.<\/p><h5><strong>11. Your Rights<\/strong><\/h5><p>In accordance with the General Data Protection Regulation (GDPR), you have the following rights regarding your personal data:<\/p><ul><li><strong>Right of access:<\/strong> you can obtain confirmation as to whether or not personal data concerning you is being processed, and, where that is the case, access to that data.<\/li><li><strong>Right to rectification:<\/strong> you can request the rectification of inaccurate personal data concerning you.<\/li><li><strong>Right to erasure (&#8220;right to be forgotten&#8221;):<\/strong> you can request the erasure of your personal data under certain conditions.<\/li><li><strong>Right to restriction of processing:<\/strong> you can request the restriction of processing in certain cases (e.g., contesting the accuracy of the data).<\/li><li><strong>Right to object:<\/strong> you can object at any time, on grounds relating to your particular situation, to processing based on legitimate interest.<\/li><li><strong>Right to data portability:<\/strong> you can receive your data in a structured, commonly used, and machine-readable format, and transmit it to another controller.<\/li><li><strong>Right to withdraw your consent:<\/strong> where processing is based on your consent, you can withdraw it at any time.<\/li><\/ul><p>To exercise any of these rights, please contact us at: <a href=\"mailto:hello@sashinah.com\">hello@sashinah.com<\/a>. We may ask you to prove your identity to ensure the security of your data. <\/p><p>You also have the right to lodge a complaint with the competent data protection authority.<\/p><h5><strong>12. Cookies<\/strong><\/h5><p>Your browser can be configured to refuse all or some cookies or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become unavailable or not function properly. <\/p><p><strong>12.1 Cookie Policy (detailed)<\/strong><\/p><p>We use cookies to ensure the proper functioning of the site, improve your user experience, analyze traffic, and personalize content and advertisements. You can change your preferences at any time in your browser settings or by clicking on the cookie management banner. <\/p><p><strong>12.2 Types of cookies used<\/strong><\/p><ul><li>Strictly necessary cookies: essential for the functioning of the site (e.g., shopping cart management, session security). They do not require prior consent. <\/li><li>Performance\/statistical cookies: allow us to analyze site usage (pages visited, browsing time, errors encountered). Retention period: maximum 13 months. <\/li><li>Functionality cookies: remember your preferences (language, location, browsing choices) to improve your user comfort.<\/li><li id=\"gestion-cookie\">Marketing\/advertising cookies: used to personalize ads and measure their effectiveness (e.g., Facebook\/Google Ads campaigns). These cookies require your explicit consent. <\/li><\/ul><p><strong>12.3 Cookie Management<\/strong><\/p><p>During your first visit to the Sashinah site, a banner will inform you about the use of cookies and allow you to:<\/p><ul><li>accept all cookies,<\/li><li>refuse all non-essential cookies,<\/li><li>or customize your choices.<\/li><\/ul><p>You can withdraw or modify your consent at any time by clicking on &#8220;Cookie Settings&#8221; available at the bottom of the page or in your browser.<\/p><h5><strong>13. Cookie Policy \u2013 SASHINAH<\/strong><\/h5><p><strong>13.1. Introduction<\/strong><\/p><p><strong>This cookie policy describes how the SASHINAH brand, operated by Siaflore EOOD, uses cookies and similar technologies on its website.<\/strong><\/p><p>It complements our Privacy Policy and applies to anyone browsing our site.<\/p><p><strong>13.2. What is a cookie?<\/strong><\/p><p>A cookie is a small text file stored on your device (computer, tablet, smartphone) when you visit a website. They allow, in particular, to recognize a user, remember their preferences, or analyze site usage. <\/p><p><strong>13.3.<\/strong> Types of cookies used<\/p><p><strong>13.4. Consent Management<\/strong><\/p><p>During your first visit, a cookie banner will appear. You can: <\/p><ul><li>Accept all cookies<\/li><li>Refuse all non-essential cookies<\/li><li>Customize your choices<\/li><\/ul><p>Your preferences are saved for a period of 6 months (unless withdrawn earlier).<\/p><p><strong>13.5. How to manage cookies?<\/strong><\/p><p>You can at any time:<\/p><ul><li>change your preferences by clicking on &#8220;Cookie Settings&#8221; at the bottom of the site,<\/li><li>configure your browser to block or delete cookies.<\/li><\/ul><p><strong>13.6 Transfers outside the EU<\/strong><\/p><p>Certain cookies (Google, Meta\/Facebook) involve data transfer outside the EU. These transfers are governed by the European Commission&#8217;s Standard Contractual Clauses. <\/p><p><strong>13.7. Your Rights<\/strong><\/p><p>In accordance with the GDPR, you can withdraw your consent at any time and exercise your rights (access, rectification, objection) by writing to us at: <a href=\"mailto:hello@sashinah.com\">hello@sashinah.com<\/a>.<\/p><h5><strong>14. Data of Minors<\/strong><\/h5><p>This site is not intended for children under 16 and we do not knowingly collect data about them.<\/p><h5><strong>15. Automated Decision-Making<\/strong><\/h5><p>We may process your personal data without your knowledge or consent, but only to the extent permitted by law. We do not carry out automated decision-making or automated profiling. <\/p><p>We do not carry out automated decision-making within the meaning of Article 22 GDPR. Any personalization of advertising content is based on non-automated statistical analysis. <\/p><h5><strong>16. Record of Processing Activities<\/strong><\/h5><p>We maintain a record of our processing activities, in accordance with Article 30 of Regulation (EU) 2016\/679 (GDPR).<\/p><h5><strong>17. GDPR Contact Person<\/strong><\/h5><p>For any questions regarding data protection, you can contact our GDPR contact person at: <a href=\"mailto:hello@sashinah.com\">hello@sashinah.com<\/a><\/p><h5><strong>18. Third-Party Links<\/strong><\/h5><p>This website may include links to other websites, plugins, and third-party applications. Clicking on these links or enabling them may allow third parties to collect or share data about you. We do not control these websites and are therefore not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy statement of every website you visit.   <\/p><h5><strong>19. Complaints and Contact<\/strong><\/h5><p>If you wish to exercise any of the rights mentioned above (access, rectification, deletion, objection, etc.), you can contact us at: <a href=\"mailto:hello@sashinah.com\"><strong>hello@sashinah.com<\/strong><\/a><strong>.<\/strong><\/p><p>To ensure the security of your personal data, we may ask you for specific information to verify your identity before acting on your request.<br\/>We may also ask you for additional clarification to process your request as quickly as possible.<\/p><h5><strong>20. Applicable Law and Competent Authorities<\/strong><\/h5><p>If you believe that your data has been processed in a manner inconsistent with applicable legislation, you have the right to lodge a complaint with the data protection authority of your country of residence in the European Union.<\/p><p>*See the full list here: <a href=\"https:\/\/edpb.europa.eu\/about-edpb\/about-edpb\/members_en\" target=\"_blank\" rel=\"noopener\">https:\/\/edpb.europa.eu\/about-edpb\/about-edpb\/members_en<\/a><\/p><p><strong>National Competent Authority<\/strong><\/p><p><strong> Commission for Personal Data Protection (CPDP)<\/strong><\/p><ul><li>Address: 2, Prof. Tsvetan Lazarov Blvd., 1592 Sofia, Bulgaria<\/li><li>Phone: +359 (2) 940 20 46<\/li><li>Fax: +359 (2) 940 36 40<\/li><li>E-mail: kzld@cpdp.bg<\/li><li>Website: <a href=\"https:\/\/www.cpdp.bg\" target=\"_blank\" rel=\"noopener\">https:\/\/www.cpdp.bg<\/a><\/li><\/ul><p>Before any official action, we encourage you to contact us to try to resolve the issue amicably. By email at: <a href=\"mailto:hello@sashinah.com\"><strong>hello@sashinah.com<\/strong><\/a> <\/p><h5><strong>21. Changes to this Privacy Policy<\/strong><\/h5><p>We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their publication on our site. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Privacy Policy 1. Introduction At SASHINAH, we respect your privacy and protect your personal data in accordance with the General Data Protection Regulation (GDPR). This policy simply and clearly explains: What data we collect (e.g., name, email, purchase history). Why we collect it (e.g., to process your orders, improve our site, send you offers). How [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-3779","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/sashinah.com\/en\/wp-json\/wp\/v2\/pages\/3779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sashinah.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sashinah.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sashinah.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sashinah.com\/en\/wp-json\/wp\/v2\/comments?post=3779"}],"version-history":[{"count":2,"href":"https:\/\/sashinah.com\/en\/wp-json\/wp\/v2\/pages\/3779\/revisions"}],"predecessor-version":[{"id":8917,"href":"https:\/\/sashinah.com\/en\/wp-json\/wp\/v2\/pages\/3779\/revisions\/8917"}],"wp:attachment":[{"href":"https:\/\/sashinah.com\/en\/wp-json\/wp\/v2\/media?parent=3779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}